K.M.Natarajan's Suganda Vilas Viboothi store concern  was established in the year 1940 at Lord Muruga’s third abode Palaniambathi so called Palani. The Pooja Products manufactured by K.M.Natarajan's Suganda Vilas concern such as scented Javvathu, Scandal scented, Pooja Powder, Scandal scented Pooja villai, High quality Kumkum, products prepared from herbals such as Thasangam, Javvathu powder which gives divine smell and Panneer (Rose Water) having the fragrance of pure rose have been sent to many states of India for the past 50 years at reasonable price and produced at good quality. The Pooja Products manufactured byK.M.Natarajan's Suganda VilasViboothi store concern is being exported to many countries such as Malaysia, Singapore through exportes.